Utmost Matte, Definitely Matte
It is applied softly and given reversed completion texture by permeating matte as lightless liquid type.

Utmost Color, Vivid lip Cover
Highly pigment makes lip lasting even by one - touch like at first.

Utmost Fixing , Smudge-Zero
It makes lip slight and evenly as liquid type without smudge. Also lip is felt comfortable even many times without a lump.